Cathay Pacific
Cathay Pacific took its 1994 Brushwing out of the green box it had sat in for twenty years and streamlined it, with a cleaner Cathay Pacific wordmark beside it.
Cathay Pacific logo before and after
BeforeUntil Oct 2014
Logo: Cathay Pacific. Source: cathaypacific.com (archived)
DownloadLightSVG not availablePNGDisplay versions adapted by Rebrand Log
AfterSince Oct 2014
Logo: Cathay Pacific. Source: cathaypacific.com (archived)
DownloadLightSVG not availablePNGLight mode version adapted by Rebrand Log
Key facts
Cathay Pacific launched a new logo in Oct 2014.
- Brand
- Cathay Pacific
- Launched
- Studio
- Not recordedAdd it
- What changed
- Cathay Pacific took its 1994 Brushwing out of the green box it had sat in for twenty years and streamlined it, with a cleaner Cathay Pacific wordmark beside it.
Cite this Rebrand Log, "Cathay Pacific new logo (2014)", https://rebrandlog.com/rebrand/cathay-pacific-2014/, last updated .
The Cathay Pacific rebrand, explained
The Brushwing first appeared in 1994. Cathay's own logo history credits it to Landor Associates and describes a single stroke of a calligraphy brush set within a green panel. For twenty years that panel came with it.
A refinement in 2014, the same history says, removed the surrounding green box, giving the Brushwing greater prominence and a lighter, more contemporary feel. The airline's livery release dates the updated, streamlined Brushwing to October 2014. The wordmark beside it was redrawn in cleaner capitals. The official after file is white, for the dark site header, so the light-mode view shows an adapted copy with dark letters.
The refresh carried on into the aircraft. Unveiling the new livery on a Boeing 777-300ER, chief executive Ivan Chu said: "Today represents the beginning of a new era for Cathay Pacific." He called it a continuation of the work begun the year before. In 2023 the airline group became simply Cathay, with the Brushwing kept at its heart. No official source checked names the agency behind the 2014 update.
In short: The brush stroke leaves the box it lived in for twenty years.
Quote
“Today represents the beginning of a new era for Cathay Pacific.”
Press
Sources
- 1. cathaypacific.comhttps://www.cathaypacific.com/cx/en_US/inspiration/cathay-stories/cathay-pacific-logo-history.html
- 2. news.cathaypacific.comhttps://news.cathaypacific.com/new-era-begins-for-cathay-pacific-as-airline-unveils-changes-to-aircraft-livery-141164
- 3. businesstraveller.comhttps://www.businesstraveller.com/news/cathay-pacific-celebrates-new-brand-refresh/
- 4. transformmagazine.nethttps://www.transformmagazine.net/articles/2014/cathay-pacific-s-subtle-modernisation/
- 5. marketing-interactive.comhttps://www.marketing-interactive.com/cathay-pacific-undergoes-first-facelift-20-years/