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May 2026 rebrands

7 new logos launched in May 2026, by 4 studios and in-house teams. Each entry has the old and new logo side by side, with sources.

7
Rebrands
5
Industries

Rebrands by industry

Featured · 7 with both logos

All rebrands · 7

What changed
CardWorks Financial GroupMay 2026Studio not recordedThe Woodbury, New York credit and payments company renamed itself CardWorks Financial Group and replaced its navy serif CardWorks, framed by thin corner brackets, with a heavy geometric CardWorks in dark blue whose C is cut open like a camera aperture, over Financial Group in lighter type.
ParentSquareMay 2026BoldworldNew logo.
PeacockMay 2026NBCUniversal in-houseRefined, more compact wordmark; stacked dots cut from six to five and given a gradient; simplified app icon
Google HealthMay 2026Studio not recordedFitbit app became the Google Health app: the four-color Google wordmark lockup gained a brush-stroke gradient heart icon and the 2026 Google Sans wordmark.
Google Workspace (2026)Logo historyMay 2026Studio not recordedMerged Docs/Sheets/Slides. May 2026 Workspace icon redesign (gradient)
ProPublicaMay 2026Gretel with ProPublica in-houseIdentity refresh by Gretel: new wordmark intended to connect to the classicism of the name, built for cross-platform use.
TextMay 2026Studio not recordedMay 2026: LiveChat Software (renamed Text S.A. 2023) adopts group identity

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