Mascom
The Botswana mobile operator dropped the rounded yellow box with its name in navy capitals and a red swoosh for a lowercase black mascom wordmark with a yellow ring for the o, and swapped the line Number 1 because of you for the tagline Always You.
Mascom logo before and after
BeforeUntil Oct 2026
Mascom logo (before 2026) from the official company website (mascom.bw). Source: mascom.bw
DownloadLightSVG not availablePNGDisplay versions adapted by Rebrand Log
AfterSince 16 Oct 2026
Mascom logo (2026), official PNG from mascom.bw. Source: mascom.bw
DownloadLightSVG not availablePNGDark mode version adapted by Rebrand Log
Key facts
Mascom launched a new logo on 16 Oct 2026.
- Brand
- Mascom
- Launched
- Studio
- Not recordedAdd it
- What changed
- The Botswana mobile operator dropped the rounded yellow box with its name in navy capitals and a red swoosh for a lowercase black mascom wordmark with a yellow ring for the o, and swapped the line Number 1 because of you for the tagline Always You.
- Sources
- thevoicebw.com, na.co.bw, mascom.bw
Cite this Rebrand Log, "Mascom new logo (2026)", https://rebrandlog.com/rebrand/mascom-2026/, last updated .
The Mascom rebrand, explained
Mascom launched the new identity in Gaborone on Oct 16, 2026, with a refreshed logo, brand expression and positioning anchored by the tagline Always You. The company says the change signals its move from a telecommunications company to a technology company, building on its network with digital platforms, business solutions, and financial and lifestyle services.
The old logo put the name in navy capitals inside a rounded yellow box, with a red swoosh underneath and the line Number 1 because of you. The new wordmark is set in black lowercase, with the o drawn as a thick yellow ring and Always you set beneath it.
"Connection has never been simply about technology. It is about what technology enables: opening a business to new markets, giving a young person access to opportunity, helping a customer access a service, and enabling an organisation to operate differently," said chief executive Dzene Makhwade-Seboni.
The refreshed brand appears across Mascom's channels from Oct 16, 2026, with a phased rollout over the following months across digital platforms, shops, advertising and signage. It comes with a revamped Mascom Online portal and ticketing systems in selected shops. Mascom has not named a design studio.
In short: Mascom swapped its yellow box and red swoosh for a lowercase black wordmark with a yellow ring for the o.
Quote
“Connection has never been simply about technology. It is about what technology enables: opening a business to new markets, giving a young person access to opportunity, helping a customer access a service, and enabling an organisation to operate differently,”
Press
Sources
- 1. thevoicebw.comhttps://thevoicebw.com/mascom-rebrands/
- 2. na.co.bwhttps://na.co.bw/mascom-unveils-refreshed-brand-marking-next-the-next-chapter/
- 3. mascom.bwhttps://mascom.bw/