Jacaranda FM
Jacaranda FM replaced its white droplet icon, with a j traced in yellow and edges in cyan and magenta, with a simpler solid white droplet with the j cut out, next to a bolder lowercase wordmark.
Jacaranda FM logo before and after
BeforeUntil Nov 2026
Jacaranda FM logo (before 2026), the site logo file of jacarandafm.com, archived capture. Source: arquivo.pt
DownloadLightSVGPNG not availableLight mode version adapted by Rebrand Log
AfterSince 2 Nov 2026
Jacaranda FM logo (2026), the logo file on jacarandafm.com. Source: jacarandafm.com
DownloadLightSVGPNG not availableLight mode version adapted by Rebrand Log
Key facts
Jacaranda FM launched a new logo on 2 Nov 2026.
- Brand
- Jacaranda FM
- Launched
- Source: jacarandafm.com
- Studio
- Not recordedAdd it
- What changed
- Jacaranda FM replaced its white droplet icon, with a j traced in yellow and edges in cyan and magenta, with a simpler solid white droplet with the j cut out, next to a bolder lowercase wordmark.
- Sources
- jacarandafm.com, jacarandafm.com
Cite this Rebrand Log, "Jacaranda FM new logo (2026)", https://rebrandlog.com/rebrand/jacaranda-fm-2026/, last updated .
The Jacaranda FM rebrand, explained
The station says the new look builds on being a feel-good brand. It draws on Time Out South Africa's 'The Joy Revolution' research, in which 81% of people said spending time with people they like gives them energy and 74% said resting gives them equal satisfaction.
Managing director Vuyani Dombo said: "Being a feel-good brand has always been central to who we are, but it's also about understanding what that means to people in their everyday lives. 'The Joy Revolution' research reinforced that some of the things that make us happiest are often the simplest. We want Jacaranda FM to be part of those moments, bringing a little more joy into people's days."
According to the announcement, the new font has "a smile woven into almost every letter", and the station now reaches people beyond radio, through content, digital, social, live experiences and brand partnerships. The announcement names no design studio.
The old logo had a white droplet-shaped icon with a j traced in yellow, edged in cyan on the left and magenta on the right, next to a lowercase jacaranda fm wordmark in white. The new logo drops the three colours: the icon is a solid white droplet with the j cut out of it, and the lowercase wordmark is bolder.
In short: In 2026 Jacaranda FM simplified its logo, dropping the cyan, yellow and magenta outlines for a solid white droplet.
Quote
“Being a feel-good brand has always been central to who we are, but it's also about understanding what that means to people in their everyday lives. 'The Joy Revolution' research reinforced that some of the things that make us happiest are often the simplest. We want Jacaranda FM to be part of those moments, bringing a little more joy into people's days.”
Sources
- 1. jacarandafm.comhttps://www.jacarandafm.com/lifestyle/family/jacaranda-fm-unveils-a-refreshed-brand-identity/
- 2. jacarandafm.comhttps://www.jacarandafm.com/