Centraal Beheer APF

According to the announcement, old and new looks will appear side by side for a while, on the website, in newsletters, in pension communication, brochures and digital environments. The fund says nothing changes for members and that the change has no effect on their pensions.

The fund says it wants its identity to keep matching who it is and what it stands for, and describes that as a personal and future-proof pension. Its Jaarverslag 2024 reports that the number of members rose from about 82,000 to about 87,000 in 2024, and that 14 pension funds have moved to Centraal Beheer APF since it was set up.

The announcement names no design studio.

The old logo, as shown on the cover of the Jaarverslag 2024, was a two-colour italic lockup. A green C wrapped around a blue b to form the Cb symbol, which sat above the words Centraal Beheer in bright green, with Algemeen Pensioenfonds in blue to the right. The new logo uses one dark green for everything and puts the Cb symbol on the left, next to an upright Centraal Beheer with Algemeen Pensioenfonds on a smaller line beneath it.