2008 rebrands

7 new logos logged for 2008, by 2 studios and in-house teams. Each entry has the old and new logo side by side, with sources.

Rebrands by industry

			What changed
Pepsi (2008)Logo history	Oct 2008	Arnell Group	Pepsi's 2008 logo is remembered for its defence more than its design. In February 2009 Arnell Group's 27-page 'Breathtaking' document surfaced and went viral, tying a flat globe with a diagonal white 'smile' and a thin lowercase name to the golden ratio, the Mona Lisa and light bending along shop aisles. The agency's fee, speculated at over $1 million, was never confirmed.
Bell Canada	Aug 2008	Studio not recorded	8 Aug 2008: yellow profile-and-rings symbol over italic blue Bell replaced by plain blue Bell wordmark (Bell Slim by Ian Brignell
Yandex (2008)Logo history	Aug 2008	Studio not recorded	New logo.
NTT Docomo	Jul 2008	Studio not recorded	Jul 2008: black "DoCoMo" with red dotted loop replaced by lowercase "docomo" in Docomo Red
Xerox (2008)Logo history	Jan 2008	Interbrand	7 Jan 2008 (Interbrand): the red capital 'Xerox' wordmark replaced by a lowercase red 'xerox' next to a red sphere drawn with connecting lines forming an X.
LG Display	2008	Studio not recorded	LG.Philips LCD renamed LG Display
Orange Austria	2008	Studio not recorded	New logo.