Mixpanel

Razones

Reposicionada en torno a los «constructores», la marca con el logo de embudo de tres puntos se reimaginó como un viaje, con líneas punteadas en un mapa y una X que marca la llegada y las nuevas posibilidades, junto con el estilo de ilustración «Earth+», un lenguaje gráfico basado en formas para los datos de eventos y una paleta accesible ampliada.

Cita

Prensa

• underconsideration.comThere is More Where Data Came From
• Mixpanel20 de abril de 2023Brand is behavior | Signals & Stories
• Paul Jun15 de abril de 2023Mixpanel
• annieszafranski.comMixpanel Rebrand | Annie Szafranski

Reacciones

• Felix Lee@felixleezd en X10/ Mixpanel (@mixpanel) This company is not new to anyone in tech. Mixpanel's new rebrand put its site on top flavor. Its story tells data and makes it less daunting. It's a big task in itself to make data fun; it…12 de mayo de 2023 · 64 me gusta
• Illia Strikhar 🇺🇦@i_strikhar en XHave you seen a new @mixpanel rebrand? 🥰 Curious about how it converts. Because it doesn't look like your average SaaS analytics landing page (which is the point I guess). Check it out at28 de abril de 2023 · 6 me gusta
• James Clark | Technically Product@technicallyprod en XNow that @mixpanel has had a rebrand, my swag must now be collector's items! Happy to take offers on hats, mugs, pens etc - all pre-loved18 de abril de 2023 · 7 me gusta
• Jon Hargreaves@JonGHargreaves en X@mikecasebolt THIS is the kind of rebrand I love to see in the tech space! Exceptional work and cheers to the @mixpanel brand team. 🥂15 de abril de 2023 · 3 me gusta
• UnderConsideration@ucllc en XToday on Brand New (Reviewed): New Logo and Identity for @mixpanel done In-house27 de abril de 2023 · 34 me gusta
• Francois Brill@fbrill en XIf you enjoy attention-to-detail, how delightful is it when you right-click on the @mixpanel website's new logo to be surprised by the options to download their branding guidelines + wordmark - that's exactly what I…29 de mayo de 2023 · 14 me gusta