Japan Airlines
Japan Airlines dropped its 2002 arc logo and brought back the tsurumaru, the red-crown crane in a circle first registered in 1959, redrawn with a new Japan Airlines wordmark as part of a fresh start after its restructuring.
Japan Airlines logo before and after
BeforeUntil Apr 2011
Logo: Japan Airlines. Source: jal.co.jp (archived)
DownloadLightSVG not availablePNGDisplay versions adapted by Rebrand Log
AfterSince 1 Apr 2011
Logo: Japan Airlines. Source: jal.co.jp (archived)
DownloadLightSVG not availablePNGDisplay versions adapted by Rebrand Log
Key facts
Japan Airlines launched a new logo on 1 Apr 2011.
- Brand
- Japan Airlines
- Launched
- Source: web.archive.org
- Studio
- Not recordedAdd it
- What changed
- Japan Airlines dropped its 2002 arc logo and brought back the tsurumaru, the red-crown crane in a circle first registered in 1959, redrawn with a new Japan Airlines wordmark as part of a fresh start after its restructuring.
Cite this Rebrand Log, "Japan Airlines new logo (2011)", https://rebrandlog.com/rebrand/jal-2011/, last updated .
The Japan Airlines rebrand, explained
On 19 January 2011 the JAL Group announced a new corporate policy and said its logo would change from 1 April 2011. The release framed the move as a fresh start, with a strengthened commitment to society and renewed determination from management and staff.
The new mark is a red-crown crane with its wings extended in full flight, set in a red circle. According to JAL, the circular crane was first registered as a trademark in August 1959 and was a main feature of the livery for more than 40 years. It replaced the arc symbol and JAL letters used since 2002, and comes with a new Japan Airlines wordmark.
"Japan Airlines started out as a pioneer and ventured on a path where no other company in Japan explored," said JAL Group President Masaru Onishi. JAL said the first aircraft painted with the new logo would be a Boeing 767-300ER for international flights, while signage, name tags and stationery with the old logo would be phased out over the next few years. Uniforms stayed as they were.
In short: A national airline flies back to the crane it never quite left.
Quote
“Japan Airlines started out as a pioneer and ventured on a path where no other company in Japan explored”
Press
Sources
- 1. web.archive.orghttps://web.archive.org/web/20260314084130/https://press.jal.co.jp/en/release/201101/003352.html
- 2. press.jal.co.jphttps://press.jal.co.jp/ja/release/201101/001143.html
- 3. japantimes.co.jphttps://www.japantimes.co.jp/news/2011/03/01/business/jal-revives-crane-logo-in-return-to-basics/