Telstra
Telstra, the Australian telecom company, kept the shape of its T symbol but swapped the blue T on an orange ellipse for a new colourway, shown in its 2012 annual report as a magenta red T on the orange ellipse.
Telstra logo before and after
BeforeUntil 2011
Telstra T symbol (before 2011) from Telstra's 2011 Annual Report (telstra.com.au). Source: telstra.com.au
AfterSince 2011
Telstra T symbol (2011) from the back cover of Telstra's 2012 Annual Report (telstra.com.au). Source: telstra.com.au
Key facts
Telstra launched a new logo in 2011.
- Brand
- Telstra
- Launched
- Studio
- Not recordedAdd it
- What changed
- Telstra, the Australian telecom company, kept the shape of its T symbol but swapped the blue T on an orange ellipse for a new colourway, shown in its 2012 annual report as a magenta red T on the orange ellipse.
- Why
- " He said the change reflected a company that wanted to be customer-centred.
- Sources
- telstra.com.au, telstra.com.au, telstra.com.au
Cite this Rebrand Log, "Telstra new logo (2011)", https://rebrandlog.com/rebrand/telstra-2011/, last updated .
The Telstra rebrand, explained
In his speech, as published by Telstra, Thodey said: "We think the brand image is cleaner.........fresher...... and more relevant to a new generation of customers, and....yes..........it is definitely more colourful." He added: "This brand change is not superficial." He said the change reflected a company that wanted to be customer-centred.
Telstra's own documents name no design studio for the new logo.
The old symbol, as printed in the 2011 Annual Report, was a blue T resting on an orange ellipse. In the 2012 Annual Report the T keeps the same shape and position on the orange ellipse, but the T itself is now magenta red instead of blue.
In short: In 2011 Telstra kept its T symbol but changed its colours, with a magenta red T on the orange ellipse in its 2012 report.
Quotes
“We think the brand image is cleaner.........fresher...... and more relevant to a new generation of customers, and....yes..........it is definitely more colourful.”
“This brand change is not superficial.”
Sources
- 1. telstra.com.auhttps://www.telstra.com.au/content/dam/tcom/about-us/investors/pdf%20A/tls802-AGM2011-speeches.pdf
- 2. telstra.com.auhttps://www.telstra.com.au/content/dam/tcom/about-us/investors/pdf%20A/2011-Annual-Report.pdf
- 3. telstra.com.auhttps://www.telstra.com.au/content/dam/tcom/about-us/investors/pdf%20A/Telstra-Annual-Report-2012.pdf