Maybank
Maybank kept its name, its yellow and its tiger head, but redrew the tiger as a more noble, majestic figure and swapped the wide capitals for a friendlier typeface from the Kievet family.
Maybank logo before and after
BeforeUntil Sep 2011
Logo: Maybank. Source: maybank.com (archived)
AfterSince 9 Sep 2011
Logo: Maybank. Source: maybank.com (archived)
Key facts
Maybank launched a new logo on 9 Sep 2011.
- Brand
- Maybank
- Launched
- Studio
- Not recordedAdd it
- What changed
- Maybank kept its name, its yellow and its tiger head, but redrew the tiger as a more noble, majestic figure and swapped the wide capitals for a friendlier typeface from the Kievet family.
- Sources
- web.archive.org
Cite this Rebrand Log, "Maybank new logo (2011)", https://rebrandlog.com/rebrand/maybank-2011/, last updated .
The Maybank rebrand, explained
The refreshed identity was launched on 9 September 2011 by Prime Minister Dato' Sri Mohd Najib bin Tun Haji Abdul Razak at a staff Aidilfitri celebration at Menara Maybank. Chairman Tan Sri Megat Zaharuddin Megat Mohd Nor said the previous brand had been in place since 1993, and tied the change to the bank's mission to humanise financial services across Asia.
"It became very clear that the stakeholders want the three key elements of our identity to remain, that is the name Maybank, the Yellow colour and the Tiger head symbol," said President and CEO Dato' Sri Abdul Wahid Omar. The release describes a more noble, majestic rendition of the tiger, and a contemporary, friendly typeface from the Kievet family, chosen for its clean, crisp letterforms.
Maybank said the new identity would be rolled out gradually across the region, with completion expected within 12 months. No design agency is named in the release, so none is credited here. The release is cited from a Wayback capture of maybank.com.
In short: Same tiger, same yellow, a softer voice.
Quote
“It became very clear that the stakeholders want the three key elements of our identity to remain, that is the name Maybank, the Yellow colour and the Tiger head symbol.”
Press
Sources
- 1. web.archive.orghttps://web.archive.org/web/20220603024323/https://www.maybank.com/en/news/2011/09/09.page