# tonies new logo (2025)

> tonies launched a new logo in Oct 2025, designed by Anomaly Berlin. Global brand refresh by Anomaly alongside Toniebox 2: the thin red wordmark was replaced by a softer, bolder rounded custom wordmark, keeping the cat-head icon.

## Key facts

- Brand: tonies
- Launched: Oct 2025
- Studio: Anomaly Berlin
- What changed: Global brand refresh by Anomaly alongside Toniebox 2: the thin red wordmark was replaced by a softer, bolder rounded custom wordmark, keeping the cat-head icon.
- Industry: Consumer electronics
- Logos: https://rebrandlog.com/logos/tonies-2025/before.svg (before), https://rebrandlog.com/logos/tonies-2025/after.svg (after)

## Sources

- https://lbbonline.com/news/Tonies-Brand-Refresh
- https://reel360.com/article/anomaly-reimagines-tonies-as-a-sound-first-world-of-play/

## Cite this

Rebrand Log, "tonies new logo (2025)", https://rebrandlog.com/rebrand/tonies-2025/, last updated 2025-10-01.