# The Campbell's Company new logo (2024)

> The Campbell's Company launched a new logo on 19 Nov 2024. The corporate logo was the white Campbell's script on its own. As The Campbell's Company it keeps the script and adds "The" above and "Company" below in small capitals.

## Key facts

- Brand: The Campbell's Company
- Launched: 19 Nov 2024
- What changed: The corporate logo was the white Campbell's script on its own. As The Campbell's Company it keeps the script and adds "The" above and "Company" below in small capitals.
- Industry: Food & drink
- Logos: https://rebrandlog.com/logos/the-campbells-company-2024/before.png (before), https://rebrandlog.com/logos/the-campbells-company-2024/after.svg (after)

## The rebrand, explained

Shareholders approved the change from Campbell Soup Company to The Campbell's Company at the annual meeting on 19 November 2024. The company said the new name took effect once it filed an amendment to its certificate of incorporation in New Jersey, and that the idea was first discussed at its investor day that September.

The company said the name reflects "the company's broad portfolio of leadership brands, from Campbell's soup to Goldfish crackers and Rao's pasta sauce". It counted three $1 billion brands, Campbell's, Goldfish and Pepperidge Farm, with Rao's on the way to becoming a fourth.

The change was corporate only. The company said it did not affect the Campbell's soup brand or its packaging, and its CEO promised that the red and white soup labels "will be on shelves forever."

In short: Soup left the company name, not the shelf.

## Sources

- https://www.thecampbellscompany.com/newsroom/press-releases/shareholders-overwhelmingly-approve-the-change-in-company-name-to-the-campbells-company-at-annual-meeting/
- https://www.businesswire.com/news/home/20241118626807/en/Shareholders-Overwhelmingly-Approve-the-Change-in-Company-Name-to-The-Campbells-Company-at-Annual-Meeting
- https://apnews.com/article/campbell-soup-name-change-brand-b0ca80c16572387a2c25b67622bc6488

## Cite this

Rebrand Log, "The Campbell's Company new logo (2024)", https://rebrandlog.com/rebrand/the-campbells-company-2024/, last updated 2026-10-21.