# Telstra new logo (2011)

> Telstra launched a new logo in 2011. Telstra, the Australian telecom company, kept the shape of its T symbol but swapped the blue T on an orange ellipse for a new colourway, shown in its 2012 annual report as a magenta red T on the orange ellipse.

## Key facts

- Brand: Telstra
- Launched: 2011
- What changed: Telstra, the Australian telecom company, kept the shape of its T symbol but swapped the blue T on an orange ellipse for a new colourway, shown in its 2012 annual report as a magenta red T on the orange ellipse.
- Why: " He said the change reflected a company that wanted to be customer-centred.
- Industry: Telecom
- Logos: https://rebrandlog.com/logos/telstra-2011/before.svg (before), https://rebrandlog.com/logos/telstra-2011/after.svg (after)

## The rebrand, explained

In his speech, as published by Telstra, Thodey said: "We think the brand image is cleaner.........fresher...... and more relevant to a new generation of customers, and....yes..........it is definitely more colourful." He added: "This brand change is not superficial." He said the change reflected a company that wanted to be customer-centred.

Telstra's own documents name no design studio for the new logo.

The old symbol, as printed in the 2011 Annual Report, was a blue T resting on an orange ellipse. In the 2012 Annual Report the T keeps the same shape and position on the orange ellipse, but the T itself is now magenta red instead of blue.

In short: In 2011 Telstra kept its T symbol but changed its colours, with a magenta red T on the orange ellipse in its 2012 report.

## Sources

- https://www.telstra.com.au/content/dam/tcom/about-us/investors/pdf%20A/tls802-AGM2011-speeches.pdf
- https://www.telstra.com.au/content/dam/tcom/about-us/investors/pdf%20A/2011-Annual-Report.pdf
- https://www.telstra.com.au/content/dam/tcom/about-us/investors/pdf%20A/Telstra-Annual-Report-2012.pdf

## Cite this

Rebrand Log, "Telstra new logo (2011)", https://rebrandlog.com/rebrand/telstra-2011/, last updated Nov 1, 2026.