# Telkom new logo (2025)

> Telkom launched a new logo in Jul 2025. Jul 2025 refresh: plain blue Telkom wordmark -> redrawn Telkom wordmark with green dot over the i.

## Key facts

- Brand: Telkom
- Launched: Jul 2025
- What changed: Jul 2025 refresh: plain blue Telkom wordmark -> redrawn Telkom wordmark with green dot over the i.
- Why: Telkom said the new identity represents a cultural and strategic shift in how it shows up for its people, its customers and South Africa.
- Industry: Telecom
- Logos: https://rebrandlog.com/logos/telkom-2025/before.webp (before), https://rebrandlog.com/logos/telkom-2025/after.svg (after)

## The rebrand, explained

Telkom, one of South Africa's longest standing telecom providers, launched a new logo and visual identity on 21 July 2025. MyBroadband reported that the company described it as representing a deeper cultural and strategic shift that redefines how it shows up for its people, its customers and South Africa at large. The tagline changed as well, from Tomorrow starts today to Possible begins here.

The previous overhaul was over a decade old. MyBroadband recalled that Telkom last rebranded in 2014, when it retired its iconic dialpad logo in favour of a more modern and minimalist design, and around the same time folded its 8ta mobile brand into Telkom Mobile and then the parent brand. The 2025 change came less than a year after Cell C refreshed its brand, while MTN had rebranded at the start of 2022, so Telkom was the last of the big local names to move.

The company's own description, quoted by IOL, centres on the letter. At the centre of this shift is the Dynamic T, Telkom said, calling its T logo iconic and a symbol of connectivity, reliability and innovation, a commitment to staying dynamic and relevant that stands tall as a vibrant symbol of South Africa's possibilities while staying true to its roots. It also called the launch a spark of inspiration, a journey into the future, and more than a rebrand: a movement.

The timing was deliberate. IOL noted that a month earlier Telkom had announced a 62.3 percent rise in full year earnings and resumed dividends after a four year hiatus, with a special dividend of 98 cents per share. MyBroadband added that free cash flow rose 555.2 percent to R2.8 billion after the sale of Swiftnet, and that mobile subscribers grew 13.4 percent to 23.2 million.

So this is a victory lap dressed as a brand launch, and the language gives it away. Movement, spark, journey and possible are the vocabulary of every rebrand deck, and a slogan swap from one abstract promise to another changes little. The stronger story is financial: a company that spent years in recovery now has the cash to present itself confidently. A refreshed T is a sensible signal of that, but the identity will be judged on whether the turnaround holds.

In short: A rebrand for the comeback.

## Sources

- https://www.itweb.co.za/article/telkom-unveils-fresh-new-look/dgp45vaBaBa7X9l8
- https://businesstech.co.za/news/business/832322/telkom-reveals-new-logo/
- https://techcentral.co.za/telkom-has-a-new-logo-and-brand-identity/267083/

## Cite this

Rebrand Log, "Telkom new logo (2025)", https://rebrandlog.com/rebrand/telkom-2025/, last updated 2026-10-21.