# Symantec new logo (2010)

> Symantec launched a new logo in Oct 2010. Oct 2010: yellow/black swirl with serif lowercase symantec (2000) replaced by VeriSign-derived yellow checkmark circle and bold sans Symantec.

## Key facts

- Brand: Symantec
- Launched: Oct 2010
- What changed: Oct 2010: yellow/black swirl with serif lowercase symantec (2000) replaced by VeriSign-derived yellow checkmark circle and bold sans Symantec.
- Why: Symantec said its new logo symbolised its focus on enabling confidence and giving customers simple, secure access to their information.
- Industry: Technology
- Logos: https://rebrandlog.com/logos/symantec-2010/before.svg (before), https://rebrandlog.com/logos/symantec-2010/after.svg (after)

## The rebrand, explained

In 2010 Symantec bought VeriSign's security business for $1.28 billion, gaining its SSL certificate services, public key infrastructure, trust services and identity protection. Along with the business came one of the most familiar trust symbols on the internet: the VeriSign check mark, which, SecurityWeek reported, was seen more than 250 million times a day on over 100,000 websites in 160 countries.

In October 2010 Symantec launched a new company logo that combined its name with that check mark. Korea's Electronic Times reported that the new symbol placed the check inside a circle, a mark meant to bring Symantec's wide range of products and services together and to express support for every customer from individuals to global enterprises.

The company said the logo symbolised its focus on enabling confidence and giving customers simple, secure access to their information from anywhere, as they move between personal and professional lives. Chief marketing officer Carine Clark said the check mark was the most familiar and trusted brand in online security authentication, and that the new logo stood for Symantec's vision across identity and device security, information protection, context and cloud security. Symantec went as far as comparing its ambitions to Nike's: it believed the check mark could stand for confidence the way the swoosh stands for its own idea.

SecurityWeek found the logic sound, given what Symantec had paid and how many impressions the check mark already earned every day.

SecurityWeek laid out what the acquisition had bought: VeriSign's identity and authentication business, including SSL certificates, public key infrastructure, trust services and its VIP authentication service. It noted the previous logo dated from 2000 and had served the company for more than a decade. Buying a check mark seen on more than 100,000 websites and putting your own name next to it is not subtle, but it is a defensible way to get value from a $1.28 billion deal.

It was. Borrowing an acquired company's best asset rather than inventing a new one is unglamorous but smart, and a check in a circle is easy to read at badge size. The Nike comparison was self-flattery, and the wordmark beside it remained bland corporate type. The idea did the work; the typography did not help.

In short: Symantec buys a check mark and wears it.

## Sources

- https://www.securityweek.com/symantec-unveils-new-company-logo/
- https://www.etnews.com/201010080026
- https://www.rbbtoday.com/article/2010/10/06/71096.html

## Cite this

Rebrand Log, "Symantec new logo (2010)", https://rebrandlog.com/rebrand/symantec-2010/, last updated 2026-10-20.