# Superhuman new logo (2025)

> Superhuman launched a new logo on 29 Oct 2025, designed by Smith & Diction. New logo and identity.

## Key facts

- Brand: Superhuman
- Launched: 29 Oct 2025
- Studio: Smith & Diction
- Typeface: Super Sans and Super Serif
- What changed: New logo and identity.
- Why: Grammarly renamed itself Superhuman because, its design lead said, the Grammarly name was holding the business back.
- Industry: SaaS
- Logos: https://rebrandlog.com/rebrands/superhuman/before.svg (before), https://rebrandlog.com/rebrands/superhuman/after.webp (after)

## The rebrand, explained

Grammarly had 40 million daily users but a name tied to writing. In 2025 it acquired Coda, an all-in-one workspace, and the AI-native email app Superhuman, then launched an AI assistant. It announced that the company would take the Superhuman name, with Grammarly continuing as a product inside a suite alongside Coda, Superhuman Mail and the assistant, Superhuman Go. What began as a brief to brand one AI agent became a brand for the whole merged company, Design Week reported.

Collin Whitehead, Superhuman's vice president of design, told Design Week that Grammarly had enormous trust but its name was holding the business back, and that he wanted an identity that lived in the product rather than another campaign.

The answer is a character logo called Hero. A circle sits on an arrow that reads as both a cursor and a cape, instantly suggesting a superhero. The studio said it had to work at 16 pixels and still carry the whole ecosystem, which is why it needed to be a character. Hero has a motion language: its head bobs on its body when "thinking" and it flips in a swift swipe for "attention". Whitehead said that when something moves like a human, people read it as intelligent. Hero is the Superhuman Go logo and is tucked into icons, such as the version-history arrow and the tip of the writing pencil. The wordmark uses Toroka, chosen for a rounded A that echoes the cape, set bolder with customized P and R; a custom cut of Messina with rounded dots serves as the brand typeface.

Design Week noted that Hero stands out in a landscape where most AI logos default to yet another abstract circle.

The Verge got the business story from chief product officer Noam Lovinsky. The name came from Superhuman Mail, acquired that June, after Coda in December 2024, and the rebrand had been in the works since around the Coda deal, so the email app was not the motivating reason for it. Lovinsky called renaming a really complicated and frankly scary thing, but insisted the Grammarly brand was not going anywhere; it lives on as one agent inside the new suite.

In short: A cursor that wears a cape.

## Sources

- https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_superhuman_by_smith_diction.php
- https://blog.superhuman.com/introducing-new-superhuman/
- https://smithdiction.substack.com/p/branding-superhuman-and-grammarly-and-coda-8c57f970bead
- https://www.designweek.co.uk/smith-diction-rebrands-superhuman-fka-grammarly/
- https://superhuman.com/media-assets
- https://www.fastcompany.com/91427120/inside-the-superhuman-effort-to-rebrand-grammarly

## Cite this

Rebrand Log, "Superhuman new logo (2025)", https://rebrandlog.com/rebrand/superhuman/, last updated Oct 24, 2026.