# Sparxity new logo (2026)

> Sparxity launched a new logo on 28 Oct 2026. SpiNNcloud, the Dresden maker of brain-inspired computing systems, renamed itself Sparxity and swapped its cyan SpiNNcloud wordmark for a dark slate Sparxity wordmark in which the x is drawn as a small grid of bars.

## Key facts

- Brand: Sparxity
- Launched: 28 Oct 2026
- What changed: SpiNNcloud, the Dresden maker of brain-inspired computing systems, renamed itself Sparxity and swapped its cyan SpiNNcloud wordmark for a dark slate Sparxity wordmark in which the x is drawn as a small grid of bars.
- Industry: Technology
- Logos: https://rebrandlog.com/logos/sparxity-2026/before.png (before), https://rebrandlog.com/logos/sparxity-2026/after.svg (after)

## The rebrand, explained

SpiNNcloud started out building neuromorphic, brain-inspired computer systems. In its release the company describes itself as a leader in sparse-native computing: systems that only compute the parts of a model or simulation that matter, instead of treating every calculation the same. The system installed at Jülich, named JUBIS, will run sparse machine learning models and large HPC simulations.

Co-founder and CEO Hector Gonzalez said: "Our rebrand focuses entirely on the sparse-native approach as a practical foundation for the next generation of AI infrastructure." The release gives no studio credit.

The SpiNNcloud wordmark was set in a rounded cyan sans, with the two capital Ns drawn as curved strokes. The Sparxity wordmark uses a plainer dark slate sans, and the x is replaced by a small grid of short bars and dots.

In short: In 2026 SpiNNcloud renamed itself Sparxity and replaced its cyan wordmark with a dark slate wordmark built around a grid-like x.

## Sources

- https://www.businesswire.com/news/home/20261028075211/en/Sparxity-Announces-Multi-Million-Dollar-Sparse-Native-Computing-Deployment-at-the-Jlich-Supercomputing-Centre
- https://www.sparxity.ai/
- https://arquivo.pt/wayback/20241018230137im_/https://spinncloud.com/wp-content/uploads/2024/04/Cyan_logo.png

## Cite this

Rebrand Log, "Sparxity new logo (2026)", https://rebrandlog.com/rebrand/sparxity-2026/, last updated Nov 1, 2026.