# ShipitSmarter new logo (2026)

> ShipitSmarter launched a new logo on 20 Oct 2026. ShipitSmarter replaced its stacked navy wordmark with an orange "it" with a lockup that pairs a smaller wordmark with a looping blue-to-teal symbol and the name Viya.

## Key facts

- Brand: ShipitSmarter
- Launched: 20 Oct 2026
- What changed: ShipitSmarter replaced its stacked navy wordmark with an orange "it" with a lockup that pairs a smaller wordmark with a looping blue-to-teal symbol and the name Viya.
- Industry: SaaS
- Logos: https://rebrandlog.com/logos/shipitsmarter-2026/before.svg (before), https://rebrandlog.com/logos/shipitsmarter-2026/after.svg (after)

## The rebrand, explained

ShipitSmarter, based in Hilversum, makes Viya, a transport management system for B2B shippers. The company says it has helped businesses manage their shipping for more than 25 years. It announced the change in a letter to customers, which names no design studio.

The letter explains the idea in one line: "Our new logo brings together our company name, ShipitSmarter, and our TMS platform Viya, in a single visual identity." The name, accounts and invoices stay the same. In the letter's own words, "ShipitSmarter remains ShipitSmarter."

Side by side, the old logo stacked ship and smarter in large navy letters, with an orange italic it and two underscores between them. The new logo sets ship it smarter small in navy, next to a looping symbol in a blue-to-teal gradient and a bold teal viya.

In short: ShipitSmarter swapped its stacked navy and orange wordmark for one logo that joins the company name with its Viya platform in October 2026.

## Sources

- https://viya.me/downloads/shipitsmarter-rebranding-letter-2026.pdf
- https://arquivo.pt/wayback/20231221042934/https://www.shipitsmarter.net/wp-content/uploads/2018/09/shipitsmarter_logo_rgb.svg
- https://github.com/shipitsmarter
- https://viya.me/

## Cite this

Rebrand Log, "ShipitSmarter new logo (2026)", https://rebrandlog.com/rebrand/shipitsmarter-2026/, last updated Oct 29, 2026.