# Semrush new logo (2026)

> Semrush launched a new logo on 12 Mar 2026, designed by Koto. Brand transformation from search toolset to "unified intelligence engine" for brand visibility; new mark and identity.

## Key facts

- Brand: Semrush
- Launched: 12 Mar 2026
- Studio: Koto
- What changed: Brand transformation from search toolset to "unified intelligence engine" for brand visibility; new mark and identity.
- Industry: SaaS
- Logos: https://rebrandlog.com/rebrands/semrush/before.svg (before), https://rebrandlog.com/rebrands/semrush/after.webp (after)

## Sources

- https://www.semrush.com/news/450099-semrush-unveils-new-brand-identity-to-command-the-ai-search-era/

## Cite this

Rebrand Log, "Semrush new logo (2026)", https://rebrandlog.com/rebrand/semrush/, last updated 2026-03-12.