# Salesloft new logo (2021)

> Salesloft launched a new logo in Sep 2021, designed by Focus Lab. Sep 2021 (Focus Lab): the blue swooping 'S' symbol replaced by a monogram of the new custom connected serif wordmark, a white 'S.' with a lime full stop on hunter green; the name also dropped its capital L.

## Key facts

- Brand: Salesloft
- Launched: Sep 2021
- Studio: Focus Lab
- What changed: Sep 2021 (Focus Lab): the blue swooping 'S' symbol replaced by a monogram of the new custom connected serif wordmark, a white 'S.' with a lime full stop on hunter green; the name also dropped its capital L.
- Industry: SaaS
- Logos: https://rebrandlog.com/logos/salesloft-2021/before.png (before), https://rebrandlog.com/logos/salesloft-2021/after.png (after)

## Sources

- https://www.salesloft.com/company/newsroom/salesloft-introduces-the-modern-revenue-workspace
- https://gzconsulting.org/2021/09/20/salesloft-and-the-modern-revenue-workspace/

## Cite this

Rebrand Log, "Salesloft new logo (2021)", https://rebrandlog.com/rebrand/salesloft-2021/, last updated 2021-09-01.