# Revolut new logo (2023)

> Revolut launched a new logo on 11 Oct 2023. New logo.

## Key facts

- Brand: Revolut
- Launched: 11 Oct 2023
- Typeface: Aeonik Pro
- What changed: New logo.
- Why: Revolut rebranded as it aimed to become people's primary bank account.
- Industry: Fintech
- Logos: https://rebrandlog.com/rebrands/revolut/before.svg (before), https://rebrandlog.com/rebrands/revolut/after.svg (after)

## The rebrand, explained

Revolut started in the UK in 2015 as a money transfer and currency exchange app. By October 2023 it had passed 35 million customers and wanted something bigger: to be people's primary bank account. The vehicle was Revolut 10, which the company called the app's biggest update yet and a complete redesign, launched on Oct 12, 2023.

The brand change came with it. The R logo was refined into a sleeker letter, typography moved to Aeonik Pro, and the visual style leaned on premium metallic and 3D imagery, with plainer, less jargon-heavy copy. Revolut's own post called it a glow-up and described the new look as elevated and bold, part of its goal of serving more people.

The product rationale was stated clearly. Ivan Chalov, head of retail, said Revolut 10 was the biggest step yet toward making Revolut a primary account, with a clearer view of money in one place and customizable widgets and wallpapers. Revolut said customers using it as their main account in Europe had grown 90% in a year. The new look rolled out gradually, and early users could opt in through a New look preview switch.

Customers were divided. On the Revolut subreddit some called the new icon horrible, bland or generic, and said the old logo had more personality; others liked its more professional, bank-like look.

Marketing-Interactive called it a significant global brand refresh. The case was that a growing suite of products, including, in Singapore, stock trading, instant card transfers and seven new currency accounts, needed one simple interface with a clear hierarchy and no noise for people who open the app daily. Users could match their vibe with themes, widgets and custom backgrounds, and Pockets became sub-accounts for setting bill money aside. The customer count had jumped from 30 million in June to 35 million. A logo is a small part of this; the real rebrand is a home screen asking to be someone's main bank.

American Banker read the redesign through its American ambitions. The company had quietly launched in the US in 2020 and had 840,000 customers there, and the US chief executive insisted that Revolut served frequent travelers, immigrants and expats but was building for the mainstream too, with credit and high yield savings on the way. The paper noted the backdrop of a data breach and staffing problems, and analysts who had called the strategy a jack of all trades. A cleaner app is a sensible answer to that charge: when you do everything, the interface is the brand.

Both camps are describing the same move. A fintech that wants your salary has to look like a bank, and a bank-like logo is, by definition, less exciting. The refined R does its job, but it gives up some of the energy that made Revolut stand out.

In short: A fintech dresses up as a bank, and loses a little personality on the way.

## Other rebrands of Revolut

- [Revolut (2020)](https://rebrandlog.com/rebrand/revolut-2020/) Mar 2020

## Sources

- https://www.underconsideration.com/brandnew/archives/new_logo_for_revolut_2023.php
- https://www.linkedin.com/posts/revolut_explore-our-glow-up-activity-7117841619902488577-3JL6
- https://commons.wikimedia.org/wiki/File:Revolut_logo.svg

## Cite this

Rebrand Log, "Revolut new logo (2023)", https://rebrandlog.com/rebrand/revolut/, last updated Oct 20, 2026.