# Quicken new logo (2023)

> Quicken launched a new logo in Oct 2023, designed by Siegel+Gale. 10 Oct 2023 rebrand by Siegel+Gale for Quicken's 40th anniversary: the red italic 'Quicken' wordmark replaced by a violet-blue geometric wordmark whose 'Q' is a circle with a tail.

## Key facts

- Brand: Quicken
- Launched: Oct 2023
- Studio: Siegel+Gale
- What changed: 10 Oct 2023 rebrand by Siegel+Gale for Quicken's 40th anniversary: the red italic 'Quicken' wordmark replaced by a violet-blue geometric wordmark whose 'Q' is a circle with a tail.
- Industry: SaaS
- Logos: https://rebrandlog.com/logos/quicken-2023/before.svg (before), https://rebrandlog.com/logos/quicken-2023/after.svg (after)

## Sources

- https://www.underconsideration.com/brandnew/archives/new_logo_for_quicken_by_siegelgale.php
- https://www.quicken.com/about-us/press/quicken-celebrates-forty-years-in-personal-finance-management/
- https://www.siegelgale.com/quicken-at-40-new-branding-that-looks-to-the-future-while-honoring-heritage/

## Cite this

Rebrand Log, "Quicken new logo (2023)", https://rebrandlog.com/rebrand/quicken-2023/, last updated 2023-10-01.