# PostNL new logo (2011)

> PostNL launched a new logo on 31 May 2011. TNT Post became PostNL. The orange TNT lettering with its crown and the sure we can tagline gave way to a single orange mark with a crown and the lowercase postnl name inside it.

## Key facts

- Brand: PostNL
- Launched: 31 May 2011
- What changed: TNT Post became PostNL. The orange TNT lettering with its crown and the sure we can tagline gave way to a single orange mark with a crown and the lowercase postnl name inside it.
- Industry: Mobility
- Logos: https://rebrandlog.com/logos/postnl-2011/before.gif (before), https://rebrandlog.com/logos/postnl-2011/after.png (after)

## The rebrand, explained

According to the PostNL Annual Report 2011, the listed holding company TNT was renamed PostNL on 31 May 2011, after shareholders approved the change at an extraordinary general meeting on 25 May. The rename took effect together with the demerger of TNT Express on the same day.

The postal business TNT Post was rebranded as PostNL in 2011. The report says the TNT Post name would disappear gradually in the Netherlands and be fully replaced by 2013, with the rebranding outside the Netherlands to follow, ultimately in 2014.

The before file here is the TNT Post lockup with its crown and sure we can tagline from the tntpost.nl header in January 2011. The after file is the PostNL mark from the postnl.nl header in October 2011. No official source we checked names the designer of the identity, so none is credited here.

In short: The crown stays, TNT goes.

## Sources

- https://annualreport.postnl.nl/app/uploads/2026/01/PostNL-Annual-Report-2011.pdf

## Cite this

Rebrand Log, "PostNL new logo (2011)", https://rebrandlog.com/rebrand/postnl-2011/, last updated 2026-10-22.