# Pleo new logo (2020)

> Pleo launched a new logo in Feb 2020, designed by Koto. Simplified Nordic wordmark with smiling "L", bolder warmer palette, playful illustration; idea "Power to your people".

## Key facts

- Brand: Pleo
- Launched: Feb 2020
- Studio: Koto
- What changed: Simplified Nordic wordmark with smiling "L", bolder warmer palette, playful illustration; idea "Power to your people".
- Industry: Fintech
- Logos: https://rebrandlog.com/rebrands/pleo/before.svg (before), https://rebrandlog.com/rebrands/pleo/after.svg (after)

## Other rebrands of Pleo

- [Pleo (2026)](https://rebrandlog.com/rebrand/pleo-2026/) 3 Sep 2026

## Sources

- https://designbote.com/fintech-pleo-enthuellt-neue-markenidentitaet/
- https://koto.com/projects/pleo

## Cite this

Rebrand Log, "Pleo new logo (2020)", https://rebrandlog.com/rebrand/pleo/, last updated 2020-02-01.