# Petfinder new logo (2016)

> Petfinder launched a new logo in Oct 2016, designed by Possible. 18 Oct 2016 (Possible): the purple hand-drawn 'Petfinder' wordmark replaced by a custom lowercase purple 'petfinder' with a dog's face hidden in the 'fi' (the i's dot becomes the eye).

## Key facts

- Brand: Petfinder
- Launched: Oct 2016
- Studio: Possible
- What changed: 18 Oct 2016 (Possible): the purple hand-drawn 'Petfinder' wordmark replaced by a custom lowercase purple 'petfinder' with a dog's face hidden in the 'fi' (the i's dot becomes the eye).
- Industry: Consumer internet
- Logos: https://rebrandlog.com/logos/petfinder-2016/before.png (before), https://rebrandlog.com/logos/petfinder-2016/after.svg (after)

## Sources

- https://www.underconsideration.com/brandnew/archives/new_logo_for_petfinder.php
- https://www.oneclub.org/awards/adcawards/-award/29390/the-face-of-connection/

## Cite this

Rebrand Log, "Petfinder new logo (2016)", https://rebrandlog.com/rebrand/petfinder-2016/, last updated 2026-10-21.