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Perplexity
Rebrand · Aug 2023
New asterisk/revolving-door symbol and lowercase FK Display wordmark
- Date
- Aug 2023
- Studio / agencyStudio
- Smith & DictionIndex: Smith & Diction
- Typefaces
- FK Display, FK Grotesk, FK Grotesk Neue
- Sources
- 1. underconsideration.comhttps://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_perplexity_by_smith_diction.php
- 2. medium.comhttps://medium.com/smith-diction/branding-perplexity-ai-70eb2cb2ef48