# Perk new logo (2025)

> Perk launched a new logo on 31 Mar 2025, designed by Wolff Olins. Bolder "Perk" identity in Perk Green replacing corporate blue (Mar 2025); company formally renamed from TravelPerk to Perk in Nov 2025.

## Key facts

- Brand: Perk
- Launched: 31 Mar 2025
- Studio: Wolff Olins
- What changed: Bolder "Perk" identity in Perk Green replacing corporate blue (Mar 2025); company formally renamed from TravelPerk to Perk in Nov 2025.
- Industry: Travel
- Logos: https://rebrandlog.com/rebrands/perk/before.svg (before), https://rebrandlog.com/rebrands/perk/after.svg (after)

## Sources

- https://www.perk.com/press-release/travelperk-unveils-rebrand-to-redefine-the-future-of-business-travel/
- https://www.perk.com/press-release/travelperk-rebrands-to-perk-the-intelligent-platform-powering-real-work/
- https://www.linkedin.com/posts/wolff-olins_travelperk-wolffolins-brandlaunch-activity-7312500843054813184-2ObU

## Cite this

Rebrand Log, "Perk new logo (2025)", https://rebrandlog.com/rebrand/perk/, last updated 2025-03-31.