# Paddle new logo (2022)

> Paddle launched a new logo on 16 Feb 2022, designed by Butchershop. Feb 2022 (Butchershop): the slate-blue rounded lowercase 'paddle' wordmark replaced by a yellow geometric 'paddle' whose P carries a four-point North Star, part of a black-and-yellow identity.

## Key facts

- Brand: Paddle
- Launched: 16 Feb 2022
- Studio: Butchershop
- What changed: Feb 2022 (Butchershop): the slate-blue rounded lowercase 'paddle' wordmark replaced by a yellow geometric 'paddle' whose P carries a four-point North Star, part of a black-and-yellow identity.
- Industry: SaaS
- Logos: https://rebrandlog.com/logos/paddle-2022/before.svg (before), https://rebrandlog.com/logos/paddle-2022/after.svg (after)

## Sources

- https://www.paddle.com/blog/why-we-refreshed-the-paddle-brand
- https://lbbonline.com/news/butchershop-launches-payment-software-company-paddles-rebrand

## Cite this

Rebrand Log, "Paddle new logo (2022)", https://rebrandlog.com/rebrand/paddle-2022/, last updated 2022-02-16.