# Oxygen new logo (2017)

> Oxygen launched a new logo in Jul 2017. Jul 2017: purple lowercase "oxygen" wordmark with a magenta o replaced by tall black capitals split "OXY / GEN" inside two jagged yellow crime-scene-tape blocks (Trollbäck+Company) as NBCUniversal relaunched Oxygen as a full-time true-crime network.

## Key facts

- Brand: Oxygen
- Launched: Jul 2017
- What changed: Jul 2017: purple lowercase "oxygen" wordmark with a magenta o replaced by tall black capitals split "OXY / GEN" inside two jagged yellow crime-scene-tape blocks (Trollbäck+Company) as NBCUniversal relaunched Oxygen as a full-time true-crime network.
- Industry: Media
- Logos: https://rebrandlog.com/logos/oxygen-2017/before.svg (before), https://rebrandlog.com/logos/oxygen-2017/after.svg (after)

## Sources

- https://www.hollywoodreporter.com/tv/tv-news/oxygen-crime-focused-rebranding-1021939/
- https://www.newscaststudio.com/2017/07/19/oxygen-rebrand/
- https://www.nexttv.com/news/behind-oxygen-s-killer-rebranding-167187

## Cite this

Rebrand Log, "Oxygen new logo (2017)", https://rebrandlog.com/rebrand/oxygen-2017/, last updated 2017-07-01.