# Ottawa Senators new logo (2020)

> Ottawa Senators launched a new logo on 18 Sep 2020. The front-facing 3D centurion in a gold helmet with a red plume was replaced by a flat, side-on centurion in the spirit of the club's original 1992 logo, with a red plume, gold cape trim instead of red, and a gold laurel semicircle that completes an O.

## Key facts

- Brand: Ottawa Senators
- Launched: 18 Sep 2020
- What changed: The front-facing 3D centurion in a gold helmet with a red plume was replaced by a flat, side-on centurion in the spirit of the club's original 1992 logo, with a red plume, gold cape trim instead of red, and a gold laurel semicircle that completes an O.
- Industry: Sport
- Logos: https://rebrandlog.com/logos/ottawa-senators-2020/before.svg (before), https://rebrandlog.com/logos/ottawa-senators-2020/after.svg (after)

## The rebrand, explained

The Senators announced the logo on 18 September 2020, saying they were returning to their heritage. It is a modified version of the two-dimensional centurion the club used from its first season in 1992-93, which had since been replaced by a front-facing 3D head.

CBC News described the new mark as going "back to basics": the cape trim is gold rather than red, and a gold laurel semicircle reinforces the O shape. The club said it would not use a secondary logo that season, and revealed matching uniforms at the draft.

In short: The centurion went flat again.

## Sources

- https://www.nhl.com/senators/news/ottawa-senators-introduce-new-primary-logo-319089730
- https://www.cbc.ca/news/canada/ottawa/ottawa-senators-logo-2d-nhl-1.5729788
- https://www.sportsnet.ca/nhl/article/senators-announce-new-primary-logo-will-reveal-new-uniforms-draft/

## Cite this

Rebrand Log, "Ottawa Senators new logo (2020)", https://rebrandlog.com/rebrand/ottawa-senators-2020/, last updated 2026-10-21.