# Ortto new logo (2022)

> Ortto launched a new logo in Mar 2022, designed by Christopher Doyle & Co.. Mar 2022 (Christopher Doyle & Co.): Autopilot renamed Ortto; the bold all-caps 'AUTOPILOT' wordmark replaced by a rounded lowercase 'ortto' wordmark.

## Key facts

- Brand: Ortto
- Launched: Mar 2022
- Studio: Christopher Doyle & Co.
- What changed: Mar 2022 (Christopher Doyle & Co.): Autopilot renamed Ortto; the bold all-caps 'AUTOPILOT' wordmark replaced by a rounded lowercase 'ortto' wordmark.
- Industry: SaaS
- Logos: https://rebrandlog.com/logos/ortto-2022/before.svg (before), https://rebrandlog.com/logos/ortto-2022/after.svg (after)

## Sources

- https://ortto.com/blog/rebrand-autopilot-ortto/
- https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_ortto_by_christopher_doyle_co.php

## Cite this

Rebrand Log, "Ortto new logo (2022)", https://rebrandlog.com/rebrand/ortto-2022/, last updated 2022-03-01.