# Minnesota Twins new logo (2022)

> Minnesota Twins launched a new logo on 18 Nov 2022. The interlocking TC was refined rather than replaced: the letterforms were redrawn, the navy became darker and the red slightly brighter. It anchors a new system with an M and North Star mark, a modernised Twins script and an exclusive font.

## Key facts

- Brand: Minnesota Twins
- Launched: 18 Nov 2022
- What changed: The interlocking TC was refined rather than replaced: the letterforms were redrawn, the navy became darker and the red slightly brighter. It anchors a new system with an M and North Star mark, a modernised Twins script and an exclusive font.
- Industry: Sport
- Logos: https://rebrandlog.com/logos/minnesota-twins-2022/before.svg (before), https://rebrandlog.com/logos/minnesota-twins-2022/after.svg (after)

## The rebrand, explained

The Twins unveiled the new marks and uniforms on 18 November 2022 at Mall of America, after a multi-year process. The club called it the franchise's first complete design revamp since before the 1987 season.

The team said its recent marks had been an out-of-sync hodgepodge from different eras, and that the new system is built from one design palette. For the first time in club history, no elements are outlined in a secondary colour or given a drop shadow.

The legacy palette was modernised with a slightly brighter red, a darker navy and a brighter white, and cream returned for the first time since 2018. A new font takes its cues from the curves of the hand-drawn TC and the serifs of the Target Field era script.

In short: A refined TC.

## Sources

- https://www.mlb.com/press-release/release-twins-unveil-new-uniforms-11-18-22
- https://www.mlb.com/news/twins-unveil-new-uniforms-in-brand-refresh
- https://www.espn.com/mlb/story/_/id/35048450/minnesota-twins-redesign-uniforms

## Cite this

Rebrand Log, "Minnesota Twins new logo (2022)", https://rebrandlog.com/rebrand/minnesota-twins-2022/, last updated 2026-10-21.