# Mindbody new logo (2025)

> Mindbody launched a new logo on 24 Mar 2025, designed by Mindbody in-house. Ensō-inspired mark replaced by a fluid lowercase "m" symbolising movement and momentum; spearmint and charcoal palette.

## Key facts

- Brand: Mindbody
- Launched: 24 Mar 2025
- Studio: Mindbody in-house
- Typeface: Averta and Untitled Serif
- What changed: Ensō-inspired mark replaced by a fluid lowercase "m" symbolising movement and momentum; spearmint and charcoal palette.
- Why: The brand needed to reflect everything Mindbody has become.
- Industry: SaaS
- Logos: https://rebrandlog.com/rebrands/mindbody/before.webp (before), https://rebrandlog.com/rebrands/mindbody/after.webp (after)

## Other rebrands of Mindbody

- [Mindbody (2020)](https://rebrandlog.com/rebrand/mindbody-2020/) Apr 2020

## Sources

- https://www.mindbodyonline.com/business/education/blog/moving-momentum-our-new-logo
- https://www.robinperlstein.com/mindbody-brand-refresh

## Cite this

Rebrand Log, "Mindbody new logo (2025)", https://rebrandlog.com/rebrand/mindbody/, last updated 2025-03-24.