# Midco new logo (2016)

> Midco launched a new logo on 12 Jan 2016, designed by Lawrence & Schiller. Jan 2016: Midcontinent Communications' grey mountain-line 'Midcontinent' lockup replaced by the shortened 'Midco' name with a green-and-blue looping 'M' symbol.

## Key facts

- Brand: Midco
- Launched: 12 Jan 2016
- Studio: Lawrence & Schiller
- What changed: Jan 2016: Midcontinent Communications' grey mountain-line 'Midcontinent' lockup replaced by the shortened 'Midco' name with a green-and-blue looping 'M' symbol.
- Industry: Telecom
- Logos: https://rebrandlog.com/logos/midco-2016/before.png (before), https://rebrandlog.com/logos/midco-2016/after.png (after)

## Sources

- https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_midco_by_lawrence_schiller.php
- https://www.midco.com/PressRoom/2016/new-look-for-regions-largest-communications-company/

## Cite this

Rebrand Log, "Midco new logo (2016)", https://rebrandlog.com/rebrand/midco-2016/, last updated 2026-10-21.