Lyft

Evolved logo and custom typeface

Date

Jul 2025

Studio / agencyStudio

KotoType: NaNIndex: Koto

Typefaces

Rebel Sans

Sources

1. 1. underconsideration.comhttps://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lyft_by_koto.php
2. 2. koto.comhttps://koto.com/projects/lyft
3. 3. brandarchive.substack.comhttps://brandarchive.substack.com/p/lyft-koto-2025