# Lotus's new logo (2021)

> Lotus's launched a new logo in Feb 2021. Feb 2021: after CP Group's acquisition, red/blue/green stacked TESCO Lotus logo replaced by white rounded "Lotus's" on teal with a yellow pin-shaped apostrophe.

## Key facts

- Brand: Lotus's
- Launched: Feb 2021
- What changed: Feb 2021: after CP Group's acquisition, red/blue/green stacked TESCO Lotus logo replaced by white rounded "Lotus's" on teal with a yellow pin-shaped apostrophe.
- Industry: Retail
- Logos: https://rebrandlog.com/logos/lotuss-2021/before.png (before), https://rebrandlog.com/logos/lotuss-2021/after.svg (after)

## The rebrand, explained

In February 2021 CP Group unveiled a new name and look for the Tesco stores it had bought in Thailand and Malaysia in a 10.6 billion dollar deal the previous year. Nikkei Asia reported that the Thai conglomerate was renaming the stores Lotus's, ending the British supermarket brand in the region.

Inside Retail Asia described the pilot. A new logo and store design appeared at two branches first, Lotus Ekamai-Ramindra Express and Lotus Ekachai branch 99, with a palette of pastel green, yellow and white. The drop pin in the logo represents the pearl embroidering, a one-stop shop for customers. The mini supermarket chain Tesco Lotus Express would become Lotus Go Fresh.

The name came from inside the old brand. According to the company, Tesco Lotus had long been called simply Lotus by locals. The final s stands for Smart, the new smart shopping experience to be promoted once the brand launched. Thai site Brand Inside added that the s expands into an acronym beginning Simple, Motivate, and that the launch came with a new slogan about feeling good every day at Lotus's.

Inside Retail Asia was frank about the name itself: a word which is misspelled in English and certainly does not roll off the tongue.

Brand Inside, covering the first rebranded branch on the Ekkamai-Ram Intra expressway road in Bangkok, reported a new slogan promising to feel good every day at Lotus's and said the smaller Lotus Express stores were expected to become Lotus's go fresh. The pilot store showed off a robot barista, a new store design and space for community products. CP Group chief executive Supachai Chearavanont said the next era would be O2O, offline to online, putting community products on an online platform. A store chain promising robots and online reach needs a name with more confidence than a possessive that does not roll off the tongue.

That criticism is fair, and the double possessive will annoy every English teacher in Bangkok. But it misses what the name gets right. Lotus was what customers already said; CP simply made it official and found a way to make it ownable as a trademark. The pastel palette is a deliberate break from Tesco's corporate red and blue, which signals new ownership without forcing shoppers to learn a new word. The awkward apostrophe is the price of keeping the one thing people liked.

In short: Lotus, possessively.

## Sources

- https://insideretail.asia/2021/02/17/cp-group-rebrands-its-southeast-asia-tesco-stores/
- https://asia.nikkei.com/business/retail/tesco-disappears-from-southeast-asia-as-cp-renames-outlets
- https://www.rli.uk.com/cp-group-rebrands-southeast-asia-tesco-stores/
- https://brandinside.asia/lotus-new-logo-under-cp/

## Cite this

Rebrand Log, "Lotus's new logo (2021)", https://rebrandlog.com/rebrand/lotuss-2021/, last updated 2026-10-20.