# Lebara new logo (2025)

> Lebara launched a new logo in 2025, designed by Verve. New logo and identity.

## Key facts

- Brand: Lebara
- Launched: 2025
- Studio: Verve
- What changed: New logo and identity.
- Why: Lebara said its brand changed because the company had changed: new products, expanded digital services and an aim to make mobile simpler and more transparent.
- Industry: Telecom
- Logos: https://rebrandlog.com/logos/lebara-2026/before.png (before), https://rebrandlog.com/logos/lebara-2026/after.svg (after)

## The rebrand, explained

Lebara, the mobile virtual network operator founded in the UK in 2001, presented its new brand in Germany on 22 June 2026, without a press release. The announcement came on LinkedIn, listing three things: a new logo, a new website and a new claim, Macht einfach SIM. The company said it was rebranding because it had changed, having introduced new products, expanded digital services and worked to make mobile simpler and more transparent.

Design Tagebuch's Achim Schaffrinna supplied the design detail. The logo remains a wordmark set in capitals, but in a different typeface whose letters are less rounded and heavier. Blue stays as the primary colour, shifting from a light blue to a rich ultramarine. A new, stronger house typeface called Lebara Sans accompanies it, and the system is meant to be more reduced and flexible across digital touchpoints. He reported that the identity was developed with the Dutch agency Verve and had first appeared in the Netherlands in autumn 2025 and was now rolling out in Germany alongside France, Denmark and the UK.

Lebara's own reason is honest to the point of emptiness: the brand changed because the company changed. The claim does more work, a pun on einfach and SIM that at least sounds like something a person would say.

The design itself is a careful tightening rather than a rethink. Heavier capitals and a darker blue read as more confident and fit the stated digital-first system better than the old soft lettering. But Lebara has traded a slightly friendlier look for a more generic one. The house font may end up doing more for recognition than the logo.

In short: Same caps, darker blue, heavier.

## Other rebrands of Lebara

- [Lebara (2018)](https://rebrandlog.com/rebrand/lebara-2018/) Aug 2018

## Sources

- https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_lebara_by_verve.php
- https://verveagency.com/work/lebara-brand-identity-rebranding
- https://bpando.org/2026/06/25/lebara-network-verve-agency-brand-identity/
- https://www.designtagebuch.de/mobilfunkanbieter-lebara-praesentiert-sich-im-neuen-markenauftritt/

## Cite this

Rebrand Log, "Lebara new logo (2025)", https://rebrandlog.com/rebrand/lebara-2026/, last updated 2026-10-21.