# Keysight Technologies new logo (2014)

> Keysight Technologies launched a new logo on 7 Jan 2014. Agilent's electronic measurement business became Keysight Technologies, a new company with a red symbol drawn as a stylized waveform, the shape of a common electrical signal, next to a Keysight wordmark in capitals, revealed on Jan 7, 2014 ahead of the spin-off on Nov 3, 2014.

## Key facts

- Brand: Keysight Technologies
- Launched: 7 Jan 2014
- What changed: Agilent's electronic measurement business became Keysight Technologies, a new company with a red symbol drawn as a stylized waveform, the shape of a common electrical signal, next to a Keysight wordmark in capitals, revealed on Jan 7, 2014 ahead of the spin-off on Nov 3, 2014.
- Industry: Technology
- Logos: https://rebrandlog.com/placeholder/na-light.svg (before), https://rebrandlog.com/logos/keysight-2014/after.svg (after)

## The rebrand, explained

Agilent announced the name of its electronic measurement spin-off on Jan 7, 2014. The business traces its roots to the original Hewlett-Packard Company, and the release said it would have about 9,500 employees, with headquarters in Santa Rosa, California.

"This name captures the spirit of our organization, innovative, insightful and forward-looking," said Ron Nersesian, president and chief executive of Keysight.

The release described the logo directly. Keysight's symbol is a stylized waveform, the shape of a common electrical signal, chosen to reflect the company's full focus on electronic measurement. The corporate colors are Keysight Red and Keysight Gray.

Agilent completed the spin-off on Nov 3, 2014, and Keysight began trading on the New York Stock Exchange as KEYS. The red waveform still sits next to the Keysight wordmark. As this was a new company, there is no earlier Keysight mark to compare it with.

In short: Agilent's measurement spin-off, signed with a red waveform for an electrical signal.

## Sources

- https://investor.keysight.com/investor-news-and-events/financial-press-releases/press-release-details/2014/Agilent-Technologies-Reveals-Name-of-Electronic-Measurement-Spin-Off-Company/default.aspx
- https://www.investor.agilent.com/news-and-events/news/news-details/2014/Agilent-Technologies-Reveals-Name-of-Electronic-Measurement-Spin-Off-Company/default.aspx
- https://www.investor.agilent.com/news-and-events/news/news-details/2014/Agilent-Technologies-Spins-Off-Its-Electronic-Measurement-Business-Keysight-Technologies/default.aspx
- https://www.callabmag.com/agilent-technologies-reveals-name-of-electronic-measurement-spin-off-company/
- https://www.thehindubusinessline.com/info-tech/agilent-tech-names-spin-off-venture-as-keysight-technologies/article23112305.ece

## Cite this

Rebrand Log, "Keysight Technologies new logo (2014)", https://rebrandlog.com/rebrand/keysight-2014/, last updated Oct 25, 2026.