# Kenvue new logo (2023)

> Kenvue launched a new logo on 4 May 2023, designed by Wolff Olins. Johnson & Johnson's consumer health business launched as Kenvue, a new company brand built around a K symbol that joins a rectangle with rounded edges.

## Key facts

- Brand: Kenvue
- Launched: 4 May 2023
- Studio: Wolff Olins
- What changed: Johnson & Johnson's consumer health business launched as Kenvue, a new company brand built around a K symbol that joins a rectangle with rounded edges.
- Industry: Health
- Logos: https://rebrandlog.com/placeholder/na-light.svg (before), https://rebrandlog.com/logos/kenvue-2023/after.svg (after)

## The rebrand, explained

Johnson & Johnson announced the name on 28 September 2022 for the business behind Tylenol, Neutrogena, Listerine and Band-Aid. The name joins "ken", a mainly Scottish word for knowledge, with "vue", a reference to sight.

According to the release, the logo centres on a K symbol: the rectangle stands for scientific precision and the rounded edges for the warmth of care. Wolff Olins designed the identity.

The new logo came into use when the company separated from Johnson & Johnson, starting with its stock market listing in May 2023.

In short: A K for knowledge and care.

## Sources

- https://www.jnj.com/media-center/press-releases/johnson-johnson-announces-kenvue-as-the-name-for-planned-new-consumer-health-company
- https://wolffolins.com/news/wolff-olins-designs-new-global-brand-identity-for-johnson-and-johnson
- https://www.reuters.com/business/healthcare-pharmaceuticals/jj-names-new-consumer-health-business-kenvue-2022-09-28/
- https://www.kenvue.com/media/kenvue-trading-on-nyse

## Cite this

Rebrand Log, "Kenvue new logo (2023)", https://rebrandlog.com/rebrand/kenvue-2023/, last updated 2026-10-22.