Instagram

Bolder, simpler script wordmark; expanded type family

Date

Aug 2026

Studio / agencyStudio

In-house with KotoType: MCKLIndex: In-house, Koto

Typefaces

Instagram Sans, Instagram Pen, Instagram MonoInstagram Sans (updated); Instagram Pen; Instagram Mono

Sources

1. 1. underconsideration.comhttps://www.underconsideration.com/brandnew/archives/new_wordmark_and_identity_for_instagram.php
2. 2. meta.comhttps://www.meta.com/design-at-meta/blog/the-new-instagram-brand-identity/
3. 3. koto.comhttps://koto.com/projects/instagram