# Ideogram new logo (2026)

> Ideogram launched a new logo on 3 Jun 2026, designed by How&How. New logo and identity.

## Key facts

- Brand: Ideogram
- Launched: 3 Jun 2026
- Studio: How&How
- Typeface: Wide-tracked serif (name not published)
- What changed: New logo and identity.
- Why: Ideogram said the new identity reflects its expanding scope as a research lab building the foundation for design and visual-systems work, not only text in images.
- Industry: AI
- Logos: https://rebrandlog.com/rebrands/ideogram/before.svg (before), https://rebrandlog.com/rebrands/ideogram/after.svg (after)

## The rebrand, explained

Ideogram, the Toronto text-to-image company, announced a new brand identity on Jun 3, 2026, alongside the open-weight release of its Ideogram 4.0 model. The company said the identity reflected its expanding scope, as a research lab focused not only on text in images but on the foundation under modern design and visual-systems work, and that it would roll out across its site, product and developer surfaces.

Creative Review's Adam Woodward reported that the branding agency How&How was initially reluctant to take the brief, debating it in an internal channel for ethical questions about potential work. The resulting identity frames Ideogram as a tool to enhance creativity rather than replace designers. At its center is a stylized brain shape that flips the previous logo, with a subtle I embedded in the negative space as a reminder that ideas and decisions still originate with people. In motion, particles swirl and synapses fire around the cranial motif.

LogoLounge's Cathy Lane said the new logo builds on the old one, with the I reading both as a monogram and as the human behind every creative decision.

Woodward's verdict was that the refresh does a good job of communicating the distinction. That is generous. A brain is the most predictable symbol an AI company can choose, and the hidden I is the kind of detail that needs a caption to land. What works is the framing: How&How took the category's main anxiety head on instead of hiding it. The message is human judgment; the logo is still a brain.

In short: A brain with an I in it.

## Sources

- https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_ideogram_by_howhow.php
- https://www.creativereview.co.uk/ideogram-brand-refresh-ai-how-and-how/
- https://www.logolounge.com/news/i-not-just-ai
- https://abduzeedo.com/howhows-brand-identity-system-ideogram
- https://how.studio/branding/ideogram
- https://www.linkedin.com/posts/ideogram-ai_new-model-new-brand-the-start-of-a-new-activity-7469821571302330368-g7Oj
- https://ideogram.ai/news/ideogram-4.0/

## Cite this

Rebrand Log, "Ideogram new logo (2026)", https://rebrandlog.com/rebrand/ideogram/, last updated Oct 21, 2026.