# Hotjar new logo (2021)

> Hotjar launched a new logo in Oct 2021, designed by How&How. Oct 2021 (How&How): the heavy rounded 'hotjar' wordmark with a flame over the j replaced by a red-orange icon of two mirrored flowing strokes (a flame drawn as a user journey line) beside a lighter geometric 'hotjar' in Ambit.

## Key facts

- Brand: Hotjar
- Launched: Oct 2021
- Studio: How&How
- What changed: Oct 2021 (How&How): the heavy rounded 'hotjar' wordmark with a flame over the j replaced by a red-orange icon of two mirrored flowing strokes (a flame drawn as a user journey line) beside a lighter geometric 'hotjar' in Ambit.
- Industry: Technology
- Logos: https://rebrandlog.com/logos/hotjar-2021/before.svg (before), https://rebrandlog.com/logos/hotjar-2021/after.svg (after)

## Sources

- https://www.designweek.co.uk/issues/4-10-october-2021/hotjar-rebrand/
- https://whoswho.mt/en/how-hotjar-got-its-new-empathetic-brand

## Cite this

Rebrand Log, "Hotjar new logo (2021)", https://rebrandlog.com/rebrand/hotjar-2021/, last updated 2021-10-01.