# Hair Haus new logo (2026)

> Hair Haus launched a new logo on 19 Oct 2026. Hair Haus replaced its stacked crimson wordmark with a ringed H badge by a one-line black wordmark, HAIR in light capitals and HAUS in bold, set beside the claim The Home of Hair.

## Key facts

- Brand: Hair Haus
- Launched: 19 Oct 2026
- What changed: Hair Haus replaced its stacked crimson wordmark with a ringed H badge by a one-line black wordmark, HAIR in light capitals and HAUS in bold, set beside the claim The Home of Hair.
- Industry: Retail
- Logos: https://rebrandlog.com/logos/hair-haus-2026/before.svg (before), https://rebrandlog.com/logos/hair-haus-2026/after.svg (after)

## The rebrand, explained

Hair Haus announced the change in a press release on its own website. The company says it is moving from classic wholesaler to a modern brand and partner for hair professionals, and the new claim "The Home of Hair" sums up that positioning. The release also names a new headquarters in Düsseldorf, says Gieseke cosmetic has handled distribution of its own and exclusive brands in Germany and Austria since October 1, 2026, and plans a new brand portal from November. It does not name a design studio.

According to the release, the new logo and visual identity make this shift visible, while the real change is in the attitude with which Hair Haus approaches the market. Its own and exclusive brands, such as Comair, Super Brillant and Meister Coiffer, sit at the center of the new strategy.

Side by side, the old logo stacked HAIR over HAUS in heavy, wide crimson capitals, with a small ringed H badge at the upper right. The new logo runs on one line: HAIR in light capitals and HAUS in bold capitals with a registered mark, followed by the claim The Home of Hair on two lines. The official file sets no color, so it shows in black.

In short: Hair Haus traded its stacked crimson wordmark for a one-line black wordmark with the claim The Home of Hair in October 2026.

## Sources

- https://hairhaus.de/presse/hair-haus-schlaegt-ein-neues-kapitel-auf

## Cite this

Rebrand Log, "Hair Haus new logo (2026)", https://rebrandlog.com/rebrand/hair-haus-2026/, last updated Oct 29, 2026.