# Gopuff new logo (2021)

> Gopuff launched a new logo in Mar 2021, designed by Mackey Saturday. Two-word "GoPuff" became a single bold "Gopuff" wordmark; ABC Ginto, playful colour and bright product photography.

## Key facts

- Brand: Gopuff
- Launched: Mar 2021
- Studio: Mackey Saturday
- Typeface: ABC Ginto
- What changed: Two-word "GoPuff" became a single bold "Gopuff" wordmark; ABC Ginto, playful colour and bright product photography.
- Industry: Consumer internet
- Logos: https://rebrandlog.com/rebrands/gopuff/before.png (before), https://rebrandlog.com/rebrands/gopuff/after.svg (after)

## Sources

- https://www.gopuff.com/blog/news/gopuff-new-branding/
- https://mackeysaturday.com/project/gopuff
- https://company-policy.webflow.io/work/gopuff

## Cite this

Rebrand Log, "Gopuff new logo (2021)", https://rebrandlog.com/rebrand/gopuff/, last updated 2026-10-21.