# X, the moonshot factory new logo (2025)

> X, the moonshot factory launched a new logo in May 2025, designed by X in-house and Never Sit Still. New standalone geometric "X" lettermark built from sharp lines and negative space, animated across the homepage and a "Journey of a Moonshot" film.

## Key facts

- Brand: X, the moonshot factory
- Launched: May 2025
- Studio: X in-house and Never Sit Still
- What changed: New standalone geometric "X" lettermark built from sharp lines and negative space, animated across the homepage and a "Journey of a Moonshot" film.
- Industry: Technology
- Logos: https://rebrandlog.com/rebrands/google-x/before.webp (before), https://rebrandlog.com/rebrands/google-x/after.svg (after)

## Sources

- https://designcompass.org/en/2025/07/18/googlex-moonshot-project/
- https://www.behance.net/gallery/228297995/X-Motion-Branding

## Cite this

Rebrand Log, "X, the moonshot factory new logo (2025)", https://rebrandlog.com/rebrand/google-x/, last updated 2025-05-01.