# Going new logo (2023)

> Going launched a new logo on 13 Jan 2023, designed by DesignStudio. Jan 2023: Scott's Cheap Flights (blue-and-orange circular plane badge with a two-line wordmark) renamed Going, with a dark-green rounded 'Going' wordmark.

## Key facts

- Brand: Going
- Launched: 13 Jan 2023
- Studio: DesignStudio
- What changed: Jan 2023: Scott's Cheap Flights (blue-and-orange circular plane badge with a two-line wordmark) renamed Going, with a dark-green rounded 'Going' wordmark.
- Industry: Consumer internet
- Logos: https://rebrandlog.com/logos/going-2023/before.png (before), https://rebrandlog.com/logos/going-2023/after.svg (after)

## Sources

- https://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_going_by_designstudio.php
- https://www.travelpulse.com/news/impacting-travel/scotts-cheap-flights-rebrands-as-going

## Cite this

Rebrand Log, "Going new logo (2023)", https://rebrandlog.com/rebrand/going-2023/, last updated 2023-01-13.