# Gateway new logo (2002)

> Gateway launched a new logo in Sep 2002. Sep/Nov 2002 (Arnell Group): the cow-spotted box beside a green serif 'Gateway' replaced by a white 'G' shaped like a sideways power button on a single symmetrical black spot, with a thin serif 'Gateway' wordmark.

## Key facts

- Brand: Gateway
- Launched: Sep 2002
- What changed: Sep/Nov 2002 (Arnell Group): the cow-spotted box beside a green serif 'Gateway' replaced by a white 'G' shaped like a sideways power button on a single symmetrical black spot, with a thin serif 'Gateway' wordmark.
- Industry: Technology
- Logos: https://rebrandlog.com/logos/gateway-2002/before.gif (before), https://rebrandlog.com/logos/gateway-2002/after.gif (after)

## Other rebrands of Gateway

- [Gateway (1998)](https://rebrandlog.com/rebrand/gateway-1998/) 1998

## Sources

- https://www.internetnews.com/marketing/with-branding-campaign-gateway-replaces-agency/
- https://www.theledger.com/story/news/2002/11/08/gateway-puts-cows-out-to-pasture/26744689007/

## Cite this

Rebrand Log, "Gateway new logo (2002)", https://rebrandlog.com/rebrand/gateway-2002/, last updated 2002-09-01.