# Forethought new logo (2021)

> Forethought launched a new logo on 10 Nov 2021, designed by Breakout Studio. Nov 2021 (Breakout Studio): the teal angular-bracket mark and white 'Forethought' replaced by a gradient blue-to-purple continuous 'F' inspired by the Penrose staircase, beside a purple 'Forethought'.

## Key facts

- Brand: Forethought
- Launched: 10 Nov 2021
- Studio: Breakout Studio
- What changed: Nov 2021 (Breakout Studio): the teal angular-bracket mark and white 'Forethought' replaced by a gradient blue-to-purple continuous 'F' inspired by the Penrose staircase, beside a purple 'Forethought'.
- Industry: AI
- Logos: https://rebrandlog.com/logos/forethought-2021/before.svg (before), https://rebrandlog.com/logos/forethought-2021/after.png (after)

## Sources

- https://forethought.ai/press/forethought-unveils-new-brand-and-announces-workflow-builder-to-streamline-self-service
- https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_forethought_by_breakout_studio.php

## Cite this

Rebrand Log, "Forethought new logo (2021)", https://rebrandlog.com/rebrand/forethought-2021/, last updated 2021-11-10.