# Fandom new logo (2021)

> Fandom launched a new logo in Aug 2021. New logo.

## Key facts

- Brand: Fandom
- Launched: Aug 2021
- What changed: New logo.
- Why: Fandom said its rebrand created a cohesive, consistent message for the first time, focused on the passion, energy and joy of being a fan.
- Industry: Media
- Logos: https://rebrandlog.com/logos/fandom-2021/before.svg (before), https://rebrandlog.com/logos/fandom-2021/after.png (after)

## The rebrand, explained

Fandom hosts fan wikis for worlds such as the Marvel universe, Harry Potter, Minecraft and The Walking Dead. In 2021 it reported more than 315 million unique monthly visitors, some 250,000 fan wikis and over 30 million pages of content, Campaign US reported. Its business also included D&D Beyond, the online video game retailer Fanatical and video series such as Honest Trailers.

On 3 August 2021 it unveiled a global brand campaign with a new logo, the tagline 'For the Love of Fans', a vivid colour scheme, a redesigned website and interface and a company sizzle reel. Chief marketing officer Stephanie Fried told Campaign that the rebrand created a cohesive, consistent message for the first time, and that it was the first time Fandom had gone to market with such a bold brand message, internally and externally. 'We power people's fandoms,' she said.

The new logo, designed internally, is a brightly coloured heart at the centre of a flame, meant to show the passion of fans. Fandom said every design element focused on the passion, energy and joy of being a fan. Behind-the-scenes social content and influencer work were planned to support it, and the company said it was actively courting advertisers for the new site.

Fandom's own announcement listed what the brand had to stretch across: the wiki platform, a gaming division running Dungeons & Dragons Beyond, with more than 7 million registered users, and the retailer Fanatical, plus Fandom Productions and its Emmy-nominated Honest Trailers. It also promised interactive promotional items celebrating fandoms across entertainment, TV, film and gaming. A loud, joyful identity is the right umbrella for that mix, because the one thing these very different businesses share is the enthusiasm of the people who use them.

The heart in a flame is a cheerful, legible symbol, and a giant step up from a wordmark that said nothing. But it could belong to a dating app or a charity as easily as to a site about lore. For a brand built on the obsessive knowledge of its users, the identity speaks in a generic, upbeat voice that fans themselves rarely use.

In short: A heart on fire, slightly generic.

## Sources

- https://www.underconsideration.com/brandnew/archives/new_logo_for_fandom.php
- https://about.fandom.net/news/fandom-brand-launch-2021-for-the-love-of-fans/
- https://community.fandom.com/wiki/The_Future_of_Fandom

## Cite this

Rebrand Log, "Fandom new logo (2021)", https://rebrandlog.com/rebrand/fandom-2021/, last updated 2026-10-20.