# Evernote new logo (2025)

> Evernote launched a new logo in Oct 2025, designed by Evernote in-house. Elephant mascot "Mads" simplified (shorter trunk, rounded ear) and a cleaner sans-serif logotype, launched with v11.

## Key facts

- Brand: Evernote
- Launched: Oct 2025
- Studio: Evernote in-house
- What changed: Elephant mascot "Mads" simplified (shorter trunk, rounded ear) and a cleaner sans-serif logotype, launched with v11.
- Industry: SaaS
- Logos: https://rebrandlog.com/rebrands/evernote/before.svg (before), https://rebrandlog.com/rebrands/evernote/after.svg (after)

## Other rebrands of Evernote

- [Evernote (2018)](https://rebrandlog.com/rebrand/evernote-2018/) Aug 2018

## Sources

- https://evernote.com/blog/introducing-v11
- https://product.evernote.com/mads-got-a-makeover-2yszLi

## Cite this

Rebrand Log, "Evernote new logo (2025)", https://rebrandlog.com/rebrand/evernote/, last updated 2025-10-01.